Electric vehicles (EVs) are getting more popular in Europe. More people are buying them than ever before. The market for battery-powered cars grew a lot in 2025. In April alone, EV sales went up by 34.1%. For the first four months of the year, the market grew by 26.4%.
This sounds like great news for electric carmakers. But Tesla, one of the biggest EV brands in the world, is not enjoying the same success. In fact, the company is seeing a major drop in sales across Europe.
Tesla 2025 Upcoming Cars in UK
Tesla’s Numbers Are Falling Fast
In April 2025, Tesla sold just 7,261 vehicles across the European Union, the UK, and other nearby countries. That’s a 49% decrease compared to the same month in 2024. And this isn’t just a one-time problem. From January to April 2025, Tesla’s sales in Europe dropped by 38.8% compared to last year.
Meanwhile, other big companies like Volkswagen, BMW, Renault, and Chinese brand SAIC are selling more EVs. This shows that people in Europe still want electric cars — just not Teslas as much.
What Is Causing the Drop?
Tesla said the drop in sales during early 2025 was because of a production changeover. The company updated the Model Y, one of its most popular cars. This caused delays in delivery. But now the updated Model Y is available. Still, Tesla’s sales are not improving.
To fix the problem, Tesla started offering discounts and special deals in many European countries. Normally, a company lowers prices when demand is weak. That suggests the problem might not be about building cars. It may be about getting people to buy them.
CEO Elon Musk May Be Part of the Problem
Some experts say that the public image of Elon Musk, Tesla’s CEO, might be hurting the brand in Europe. Musk is a well-known figure, but not everyone likes him. His recent public actions and posts on social media have caused some people to turn away from Tesla.
As other brands grow, Tesla seems to be losing its special spot in the market. Just a few years ago, Tesla was the top choice for EV buyers. Now, customers have more options and might prefer local European brands or cheaper Chinese models.
More Competition Than Ever
The EV market in Europe is changing fast. Car buyers now have many models to choose from. Traditional car companies like Volkswagen, BMW, and Renault are making strong EVs. At the same time, new Chinese brands are entering Europe with low prices and strong features.
Tesla is no longer the only big name. With more options available, customers are thinking twice before choosing a Tesla. This means Tesla must find a new way to attract buyers in Europe.
Tesla Cars Sold in Europe – 2025 Specs
| Model | Type | Range (WLTP) | 0-100 km/h | Starting Price (EUR) |
|---|---|---|---|---|
| Model 3 | Sedan | 513 km | 6.1 seconds | €42,990 |
| Model 3 LR | Long Range Sedan | 629 km | 4.4 seconds | €50,990 |
| Model Y | SUV | 455 km | 6.9 seconds | €44,990 |
| Model Y LR | Long Range SUV | 533 km | 5.0 seconds | €52,990 |
| Model S | Luxury Sedan | 634 km | 3.2 seconds | €94,990 |
| Model X | Luxury SUV | 576 km | 3.9 seconds | €99,990 |
These are some of Tesla’s main models available in Europe. While the specs are strong, other brands are offering similar or better options at competitive prices.
What’s Next for Tesla?
With sales dropping nearly 50%, Tesla is under pressure. It needs a new strategy for Europe. Price cuts and production updates may not be enough. The competition is strong, and buyers now have more choices than ever.
One thing is clear: Tesla’s European sales are not keeping up with the booming EV market.
